Setting is key for a book
A book’s setting is key. You wouldn’t want to read GONE WITH THE WIND set in Detroit or Sweden, would you? It would be a totally different story.
For paranormal and ghost tales, one great setting is Savannah, Georgia. The lush green squares, port city history, tales of shanghaiing all create myth and legend while draped under a canopy of Spanish moss :)
I did a post for Shelf Pleasure on this very topic. Read it now.